Cannes Lions

YELLOW PAGES

SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / YELLOW PAGES / 2008

Awards:

2 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

The campaign makes an innovative use of the board. Each board shows different features of specific search categories in an outstanding creative way.

For example:- For "Pizzerias" we created a triangular billboard, shaped like a pizza slice- For "Chiropractors" we hung posters on the ceiling of bus stops - For "Pigeon Removal" we covered the sign with a load of pigeon shit!

Outcome

Amazing !!The campaign generated a 40% increase in unique users. The Yellow Pages website was selected as one of the top 10 websites in Israel !

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Perspectives

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Perspectives

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