Yellowjackets is the wildly original Showtime series that has caught cultural fire.

It's the survival epic, psychological horror, and coming-of-age story of a high school girls soccer team who survive a plane crash deep in the remote wilderness. The series chronicles their savage descent as teens and tracks their complicated adult lives, 25 years later.

To represent two foundational elements of Yellowjackets, the horror genre and the nostalgic ‘90s setting, we used music as a powerful sonic shorthand.

The haunting ‘90s hit "Uninvited," by Alanis Morissette was selected to set the tone for the series and became the signature song of the campaign, featured in the epic trailer, a horror-targeted promo, and audio spots, creating an unmistakable, and eerie audio cue for audiences. The trailer, shared by many on social media including Alanis herself, has been viewed (and heard) nearly 4.5 million times on YouTube.