Spikes Asia

Yili x Xiaomi's Smart Vending Machine

MINDSHARE, Shanghai / YILI / 2022

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Overview

Background

As Asia’s largest diary brand, Yili is committed to delivering healthy and nutritious dairy products to consumers across the region.

Within China’s fiercely competitive dairy industry, there are numerous milk products on the market, each catering to different consumer and nutritional needs. As a result, today, more so than any other time, consumers are left confused as to which product is best suited to their needs.

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