Go´morgen relaunched their package early this year. So far the approach on advertising has been rational and functional. They added a birdlike character on the package as an emotional approach. They wanted us to make a new concept and make commercials that communicated the product in a more emotional way. At the same time they wanted to introduce the new package and give the bird a cool attitude. The bird acts as a reminder to the consumer when it it is time for a small meal for new energy.