Cannes Lions

YOU CAN ALWAYS SPOT AN AUSTIN NATIVE

Y&R AUSTIN / BOOTS / 2015

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Overview

Entries

Credits

Overview

Execution

In our minds, summer would be the slowest time for sales of cowboy boots—and therefore an ideal time to run a promotion that could incentivize customers to purchase off-season. Allens Boots agreed, with confirmation that July and August are their slowest months.

Outcome

These posters gave Allens Boots an entirely new way to message potential customers and to reinforce their standing as a beloved local retailer and classic part of the Austin community.

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