Cannes Lions

You Know How The Story Ends

KING JAMES II, Johannesburg / SABC / 2017

MP3 Original Language
MP3 Original Language
MP3 Original Language
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We were briefed to advertise Saturday Night movies on SABC 3, one of the channels of the South African National Broadcaster. These movies, however, were old but they were classics. People had seen them before, but because they were so good we knew they wouldn't mind watching them again. So, we created entertaining stories where the listener knew how the story ended.

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