Paying your TV license is essentially a moral thing to do, as there is no way for the SABC to enforce payment. So, instead of shaking a stick, client wanted the viewer to feel a part of something good and uplifting. Our idea was to find true stories where broadcasting has helped people. We did research and found Siphiwe Mkhonzo. He refused to go to school any more because he was teased mercilessly. After his story was broadcast on the radio, a stranger helped him get a better face.