Cannes Lions
TNA DDB EGYPT, Cairo / MARSEILIA BEACH 4 / 2014
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Egyptians head to the beaches of the north coast on weekends to enjoy their summer on the Mediterranean, but as soon as the weekend ends, they have to drive back to stress, traffic, and work of Cairo City. And since Marseilia beach 4 has the best beach on the north coast, it makes it even harder to go back to the extent that they would do anything to stay there.
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