The Berliners have an intense love–hate relationship with their public transport system BVG. The challenge was to change this attitude with a remarkable campaign.

The Berliners have an intense love-hate relationship with their public transport company BVG. The challenge was to change this attitude with a remarkable campaign.

As a Berliner of Turkish descent, YouTube artist Kazim Akboga was the perfect face to celebrate diversity, inclusion and equality. We proved that the BVG loves all of their customers, regardless of what they look like or how they act, with the effect that the BVG earned what they seeded: tolerance.

Together with YouTube artist Kazim Akboga, we produced a music video in which we present BVG’s tolerance in a way no one would expect from a public transport company.