Cannes Lions

CELEBRATE

REVOLVER/ WILL O'ROURKE, Sydney / QANTAS / 2013

Case Film

Overview

Entries

Credits

Overview

Description

This commercial takes the viewer on an aerial tour canvassing scenes of Australians going about their everyday activities and ends with a portrait of the faces. This directly supports the narrative that 'Australians fly for many different reasons, we fly for one, you're the reason we fly'.

Execution

The music used in this commercial is an original score, written entirely for the TVC and its ensuing campaign. Entitled 'Atlas', it was recorded by Daniel Johns from Silverchair in conjunction with the Australian Chamber Orchestra and it's purpose was to be a piece of music that represented Australia.

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