Eurobest

BVG-Arie

JUNG von MATT, Hamburg / BERLINER VERKEHRSBETRIEBE (BVG) / 2017

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Overview

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Credits

Overview

Background

The Berliners have an intense love–hate relationship with their public transport system BVG. Within the last two years BVG has already proved its image. But still passengers were complaining. So the challenge was again to change this attitude with a remarkable campaign.

Description

To stage the passengers’ complaints we used the most dramatic form of art – opera. Therefore we adapted the most dramatic Mozart-aria of all time: "Der Hölle Rache kocht in meinem Herzen" ("Hell's vengeance boils in my heart"), originally sung by the Queen of the Night in “The Magic Flute”. We produced a new version of the song in a way no one would expect from a public transport company. We let our passengers take centre stage and perform their complaints. And so we proved: There is no love without drama.

Execution

To stage the passengers’ complaints we used the most dramatic form of art – opera. Therefore we adapted the most dramatic Mozart-aria of all time: "Der Hölle Rache kocht in meinem Herzen" ("Hell's vengeance boils in my heart"), originally sung by the Queen of the Night in “The Magic Flute”. We produced a new version of the song in a way no one would expect from a public transport company. We let our passengers take centre stage and perform their complaints. And so we proved: There is no love without drama.

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