Cannes Lions

BVG - Is' mir egal

JUNG von MATT, Hamburg / BERLINER VERKEHRSBETRIEBE (BVG) / 2016

Awards:

1 Shortlisted Cannes Lions
Case Film
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Film
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Overview

Entries

Credits

Overview

Description

To change this love–hate relationship into pure love, we took the first step. And approached our passengers with the highest form of love: tolerance. Together with YouTube artist Kazim Akboga, we produced a music video in which we present BVG’s tolerance in a way no one would expect from a public transport company.

Execution

Together with YouTube artist Kazim Akboga, we produced a music video in which we present BVG’s tolerance in a way no one would expect from a public transport company.

Outcome

Over 14 million views, 30% new fans on Facebook, 25% more followers on Twitter and an ad equivalent of more than 2 million euros. Additionally an enormous national and international press response, including Slate Magazine (Washington Post), Berlin’s largest daily newspaper (BZ), and nearly all major national media.

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