Cannes Lions

BVG - Is' mir egal

JUNG von MATT, Hamburg / BERLINER VERKEHRSBETRIEBE (BVG) / 2016

Case Film
Supporting Content
Supporting Images

Overview

Entries

Credits

Overview

Description

To change this love–hate relationship into pure love, we took the first step. And approached our passengers with the highest form of love: tolerance. Together with YouTube artist Kazim Akboga, we produced a music video in which we present BVG’s tolerance in a way no one would expect from a public transport company.

Execution

Together with YouTube artist Kazim Akboga, we produced a music video in which we present BVG’s tolerance in a way no one would expect from a public transport company.

Outcome

Over 14 million views, 30% new fans on Facebook, 25% more followers on Twitter and an ad equivalent of more than 2 million euros. Additionally an enormous national and international press response, including Slate Magazine (Washington Post), Berlin’s largest daily newspaper (BZ), and nearly all major national media.

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