Cannes Lions

YOUTUBE

GT, Tokyo / GOOGLE / 2008

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

In order to boost the recognition of YOUTUBE, a box imitating the interface of YouTube display was located in the event space of SHIBUYA-109.The space was used as a performance stage for famous users known for their activities on YouTube, and performers who responded to the ad on YouTube.

Outcome

Over 3million people witnessed this "You Cube" for 3 days.After being released, this post acquired 419,000 views within a month.During the three days of outdoor event at Shibuya, 250 users visited the facility and experienced uploading movie files on YouTube.

Similar Campaigns

12 items

POWERbot

CHEIL PENGTAI BEIJING, Beijing

POWERbot

2024, SAMSUNG

(opens in a new tab)