Cannes Lions

YOUTUBE

GT, Tokyo / GOOGLE / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

In order to boost the recognition of YOUTUBE, a box imitating the interface of YouTube display was located in the event space of SHIBUYA-109.The space was used as a performance stage for famous users known for their activities on YouTube, and performers who responded to the ad on YouTube.

Outcome

Over 3million people witnessed this "You Cube" for 3 days.After being released, this post acquired 419,000 views within a month.During the three days of outdoor event at Shibuya, 250 users visited the facility and experienced uploading movie files on YouTube.

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