The “Nerf Herder” music video was created as part of the launch of Comcast’s user-generated content site, Ziddio.com - a contest-driven website for user-submitted content.

The first competition, designed to promote Cinemax's first-ever offering of all six Star Wars movies in HD, asked Ziddio users to create a video application to become a Jedi.Concept: Two hapless nerf herders (fictional occupation referred to by Princess Leia in Star Wars) tour the galaxy with their song about escaping their pre-ordained fate, thus hoping to get spotted by an actual Jedi.Target group: Star Wars fans