Cannes Lions

ZIKMU WIRELESS PERIPHERALS

BETC DESIGN , Paris / PARROT / 2010

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Overview

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Credits

Overview

Description

Parrot is a leading brand in wireless peripherals for mobile phones and wanted to develop anoriginal packaging concept for their new wireless speakerphones elaborated by acclaimed designer Philippe Starck.

Execution

The final design came up with an ultra-compact packaging that is both theatrical and elegant,mixing in an element of humor visible in the basic blister pack features and shapes reminiscent of the classic bulging cases used for musical instruments.Playful and chic, the packaging remains firm in its vision of eco-friendly design by using a single material that is ultra-compact and 100% recyclable, and they interlock on their pallets during the transport, helping reduce the company's carbon footprint.

Outcome

Zikmu enjoyed a very good press coverage even before reaching market.

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