Ada. Your personal health companion.

A product capable of being used by millions of people around the world to support their health needs.

To be more than a clever technology the interaction with Ada had to be like visiting a good doctor - reflecting the seriousness of your medical health, empathetic to your needs and thoroughly professional.

We created a living, breathing brand and product experience that reacts, responds and visually communicates with its users. Using friendly conversations, founded in medical precision, it reassures users and helps build trust.

The unique UI has been crafted and tested to replicate this, from assessment to the health record.. Data presentation is bespoke to either a patient or healthcare professional providing a unique context for each despite being based on the same interaction.

This data is owned by patients and available as a digital health record, empowering them like never before.

The AI engine that underpins Ada was developed to help support doctors in medical assessment. While doctors typically rely on what is most common, our algorithm uses complex Bayesian networks to mathematically map and analyse symptoms and their potential relationships. A team of over 20 medical professionals have spent years training this system to recognise the complex make-ups of rare illnesses and cancers.

Using this as the foundation, we then developed a complex A.I. based natural language messaging interface balanced with a brand and an experience that helped consumers open up and relate to Ada as if it was a real medical professional. The new breed of medical app includes the diagnosis engine and personal health record.

1. Ada is now available globally (on both Android and iOS) and is accessible to the global smartphone population. It already helps patients across Europe, Africa, North and America.

2. It has delivered over half a million assessments in its first 3 months, saving time, worry and even lives - with several emergency conditions being correctly diagnosed and then resolved.

3. It is growing user numbers at 60% MoM.

4. Today Ada is a the top ranking free medical app in the App Store in over 120 countries

5. And has been featured as the best medical app in both the Canadian and US App Stores.

Across the globe health services have never been more stretched. Technologies like Ada have the ability to revolutionise access in the western world and start to grow access in developing countries by providing expert support.

The traditional relationship between individuals, their health and professionals is broken. Society’s needs are exploding, doctors time is imploding.

Ada tackles the task of repairing this relationship by facilitating a new type of direct relationship between the parties. Empowering patients with the information they need and the data they should own and supporting doctors by maximising the time they can spend on the important stuff.

A bespoke AI, unique usage and presentation of data along with a powerful communication UI enables an ‘always on’ one-to-one relationship capable of revolutionising the way we manage primary care.

We want Ada to serve the greatest number possible. So given the sensitivity and cultural nuances around personal health, we needed research that was both global and able to dig out meaningful insight.

Working with psychologists in Western Europe, India and North America, we used quantitative tests bespokely developed to uncover deep need-states as well as conscious and nonconscious drivers of behaviour related to health.

Supplemented with qualitative depths we were able to identify the key themes that would go on to underpin our creative development and the product’s features.

We understood that we needed to demonstrate value to people who do not inherently believe that digital diagnosis tools are useful, or whose complex cultural context doesn’t make them feel empowered.

To do that we needed to recognise the contextual drivers of usage and create a product that met the needs of both empathy, privacy, and reassurance with scientific credibility.

The AI that underpins Ada was developed to help support doctors in medical assessment. While doctors typically rely on what is most common, Ada uses complex Bayesian networks to mathematically map and analyse symptoms and their relationships.

Knowing the power of this technology, we believe it has the potential to transform healthcare globally - rebuilding the direct relationship between people and healthcare professionals.

Our brief was to create a service that would re-apply this technology to create a new continuous relationship between professionals and patients rather than the transactional reality today. And to make this open and accessible for all.

We knew we had to not only to make clear the benefits of the new technology, but also understand the complex emotional concerns people would have about trusting it with their healthcare. From the way Ada looked to the smallest of interactions, it had to 'feel right'.