The cycle became the largest campaign of "multi-platform" Branded Entertainment of the region, with content tailored for 50 brands, airing from May 25th by signals from Fox, (Fox, FX, Cinecanal, Universal Studio, The Film Zone, National Geographic, Universal Channel, Fox Life, Utilísima, Speed and SciFi) 200 cinemas, with versions for Facebook and Twitter, audio commemorative book, a special supplement within the Argentinean newspaper La Nacion on July 9th, website and print ads.

In addition, the cycle got great media coverage, with more than 200 articles in newspapers, magazines, TV and Internet portals.

181:0 is a cycle of 50 documentaries telling the story of the founders of the 50 largest companies in the region.

The cycle was named 181:0 with a direct reference to the historic date and because of the length of each film: 3 minutes 1 seconds (181 seconds).

Led by renowned film and television actors, this cycle aired through one of cable TV's most prestigious group of the region, and simultaneously in major theatres in all 3 countries just before the beginning of their scheduled movies.

Latin American history has been told so far through the courage of our heroes, the vision of our leaders and educators.

But never until today had been told by those entrepreneurs who created businesses and around them, neighbourhoods, towns and cities where they settled, educated and raised generations of Latin American families.

During 2010, Argentina, Colombia and Chile celebrated their Bicentennial. In this context, we wanted to honour the courage of these entrepreneurs through a series of documentaries called 181:0.