Samsung and NASA joined forces to open the Moon to all as the 50th anniversary of the Lunar Landing approaches. 49 years ago, the world held their breath as Armstrong stepped on the Moon. It was hailed as a “giant leap for mankind”. In reality, only 12 male astronauts have set foot on the Moon. By pushing the limits of what a phone can do, we opened up the moon for all.

- We brought together world-class VR creators, engineers and NASA, to create the most accurate experience of walking on the Moon, on earth

- Our rig registers your weight in realtime, then offsets it by 83%. This means when you jump you feel like you’re one-sixth of your mass on earth

- The Moon landscape matches NASA Lunar topographical data

- Explore the Moon and plant your own flag

We built a state-of-the-art lunar gravity rig, inspired by the gravity simulator at NASA – the space agency was impressed with how compact our simulator was! The rig worked in tandem with the VR experience, with the Moon landscape matching NASA Lunar topographical data.

Before users stepped into the rig, they donned flight suits, body-tracking sensors, and put on a helmet which incorporated the Samsung Gear VR. They then watched a short mission briefing video which also taught them how to “jump-walk” on the Moon. Once in the rig, they experienced the physical sensation of actually jumping in 1/6th earth gravity.

Following a successful rollout, A Moon For All Mankind is being launched in other cities around the world, including London, New York City and Tokyo, with more to come in 2019 for the 50th anniversary of the Lunar Landing!

27,000 people reached at Mobile World Congress, Barcelona.

Our astronauts explored new horizons, saw the earth-rise and made their mark with

their own custom designed flag.

The experience sold out each day at both activations – slots were filled in under 30 minutes on average.

We wanted to engage trade first before consumers. With a significant amount of Samsung sales coming from trade and retail partners, we looked to reinforce their positive disposition towards the brand through a VR experience that could not have been achieved on any other smartphone and VR headset combination. We also wanted to demonstrate the hardware and software edge that the Samsung S9 and Note8 have over other smartphones.

The timing of the launch of A Moon For All Mankind could not have been better as we ramp up to the 50th anniversary of the Lunar Landing in 2019. The halo-effect of our consultation and partnership with NASA – something no other competitor has – gave the experience an incredible amount of credibility and made the 4D VR experience more attractive to participants.

Situation

Only 12 male astronauts have ever been on the Moon. Through our technology, our creativity and our products, we wanted to democratise the Moon and excite the next generation about ultimate human endeavor – the exploration of space. When people experience the Moon for themselves, they’ll be inspired to reach for the stars and take an active role in human progress - as scientists, mathematicians, engineers and yes, even astronauts.

Brief

We were tasked to deliver a smartphone-based virtual reality experience that would be considered a "VR masterpiece" – something never attempted or seen before. An immersive experience that, in the client's own words, let you do what you've only dreamt of, or “Do What You Can’t”. "A Moon For All Mankind" was our response.

Objective

In the spirit of #DoWhatYouCant, we wanted to push the limits of what a phone can do and open the Moon to all.