In brazil, 8% of boys are born with color blindness. Not knowing this condition can harm the children educational evolution. Being a brand related to students and professionals and also color quality, Canon must be a part of this conversation.

To help parents and teachers identify color blindness sooner, we transformed Canon’s printer test sheet in an ABC Colorblind Book that tests both: the color printing and the colorblindness.

Inspired by the Ishihara test created in 1917, we redesigned it’s shape for the present day. We created funnier images, added the alphabet and, to make it easier to access, we added it to the print test. The result is an abc book – printable from the printer app – designed to help parents and their children to identify a problem while having fun.

The campaign had 26.5MM reach and generated 1.2K comments (98% positive comments) and 10K shares.