Integrated

The main objective was continuation on the well developed platform of Chiclets; Nothing is everything, hammering on this platform, Chiclets decided to launch its new campaign launching 2 new flavors in the market.

Starting our Facebook page from scratch, reaching 620K+ in less than a year is pretty impressive and we can say that we did build a consumer base, based on our target audience that we did exactly plan to acquire.

1st: We created 2 40” online copies, using our platform, Nothingness is everything, presenting how crazy and innovative the 2 new flavors with mixed and irrelevant flavors, and further emphasizing on our platform in our prize, which was to travel to: Malaysia, Beni Sweif, & France. 2nd: Building on our previous engagement idea, we developed an online game, to further emphasize on the innovative and irrelevant flavors, which led to 55 participant.

Hammering on the product innovation, the mixture of the weird flavors in launch, we decided to launch a campaign were the participants can edit on a submitted picture each week, as this was an insight that most of the target age group use to edit their own photos and post it on social media as a kind of fun, which the call memes.