Direct > Product/Service
ADVENT CALENDAR
McCANN-ERICKSON , Zurich / MCCANN / 2003
Overview
Credits
Overview
BriefExplanation
A seasonal mail shot by McCann-Erickson Switzerland wishing current and potential agency clients a Merry Christmas and Happy New Year. And, naturally, positioning McCann-Erickson Switzerland as an especially creative agency.
CampaignDescription
An Advent calendar where instead of 24 little doors there is just one, labelled 1–24. And when you open that door, there is the message: We like to come right to the point: Merry Christmas and Happy New Year. McCann-Erickson Switzerland.
Outcome
Innumerable thank-you notes and a pack of invitations to pitch presentations.
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