Print and Publishing > Print & Publishing

'BACK IN VOGUE'

SPRING STUDIOS, New York / DIESEL / 2016

CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
1 of 0 items

Overview

Credits

Overview

EntrySummary

The challenge: 1.Elevate Diesel’s fashion image while recapturing its heritage as a bold and brave brand. 2. Connect with a highly distracted consumer in a diversified and competitive global market.

Our solution was 'Decoded By Diesel'; an evolving brand platform that cuts through with brave, contextual ‘tell it like it is’ humor based on three insights:

PREMIUM AESTHETIC: Research showed that a high-fashion aesthetic is critical to validate our audience's choice of premium brands.

HONESTY: We reflected on what being brave means today. Namely, being refreshingly self-aware, transparent and honest.

HUMOR: The most shared and appreciated content on social media is funny and tells it like it is about everyday life.

Our brand platform created 80 assets for innovative experiences across digital, print and OOH. Teaser campaigns launched establishing the ‘Decoded’ approach.

More Entries from Clothing, Footwear & Accessories in Print and Publishing

24 items

Grand Prix Cannes Lions
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)

More Entries from SPRING STUDIOS

7 items

NEW YORK CITY BROKE US UP

Clothing, Footwear & Accessories

NEW YORK CITY BROKE US UP

DIESEL, SPRING STUDIOS

(opens in a new tab)