The bried was to rejuvenate and reactivate the Match softdrink for a teenage audience. The goal was to change an outdated brand into one that possesses a positive, cool image.

Sales of Match rose 40% on the previous year, and the song in the campaign became the No. 1 hit single in the Japanese chart. The band went on to release a CD album featuring the single, which sold over a million copies.

A collaboration was carried out with the band Orange Range. The first event was an unannounced live event at a high-school. This was widely dispersed as a documentary TV commercial, MTV programme, and on the Internet. A live event was also held in Shibuya, a young-people's town, and relayed on nine outdoor screens. Merchandise such as DVDs and photos of the band attached to transit posters contributed to further surprise among the target group.

The live event was made into a TV commercial, and then into a programme, and was then also accessible on the Internet. A single event was gradually spread across the mass media. Immediately after the live event, the news was spread among the target group through BBS, and the commercials went on air just as the news had spread, making the on-air timing even more effective.

The message was designed to reach the hearts of teenagers who are constantly looking for genuine excitement. The strategic direction for the brand was to "match" the teen mentality. To start with, an unexpected event sparked word-of-mouth and email communication among the target group. By the time the event was seen on mass media, there was already a peer interest in the seemingly closed but cool event. The teenage psychology was effectively utilised to raise a positive perception of the event, and also towards the brand collaborating with the band that brought about such a cool event.