For people who miss the cold, crisp taste of beer that comes from a mountain stream, Busch is back.

CLOSE-UP of Busch being pulled from a stream.

Busch Guy: (heard off-camera) Busch Beer...

CUT

to Busch Guy walking towards camera—stream and mountain in background.

Busch Guy: ...as cold and crisp as a mountain stream. It has the same great taste it's always had. Even the same sound.

He cracks open the can.

SFX: BUSCHHHHH

Buschhhhh SFX keeps going. And going. Busch Guy waits. He checks his watch, looks up at an owl in a tree, then a deer. He waits some more, gets a knowing look from an eagle, raises his can and nods toward the camera. The sound continues through the supers until the spot ends.

CLOSE-UP?of cans on a small boulder—stream and mountain in background.?THREE QUICK SUPERS APPEAR RIGHT OF CAN, ONE AFTER THE OTHER

Crisp. Cold. Buschhhhh.