Young working population who in today's competitive work environment oft times forget about the little pleasures of life, while getting too involved in their schedule.

We took two extremely boring tools of work, the excel worksheet and the day planner, something our target audience is well familiar with, and within them integrated a 4 finger KitKat bar. The cheeky nature of the ad, certainly brings a smile to the face.

These ads are a way of telling the TG to not take life so seriously. Even in their most horrid hours at work, a break cold always helps act as refresher. The ads themselves broke the monotony of conventional ads, where we entered the world of these hardworking young professionals, showed them something extremely familiar, but put a twist with a the all too popular ‘Have a break have a KitKat’ tag.