Film > FILM

CAR HIRE

LOWE LINTAS, London / PRICELINE.CO.UK / 2001

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

CampaignDescription

American customers pay so little for their car rental that they assume they deserve less and get confused - we see them trying to unlock a small cheap car instead of the posh one. British consumers are asked not to follow suit. Super: Name your own price. Priceline.

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