In Korea, only 25% of people wear masks in bars, and 2,227 people have been infected with COVID-19 in bars and clubs within the last 6 months.

We wondered how we could get people to drink in the safety of their homes.

Instead of hindering people from going out to drink, we wanted to make it more enjoyable to drink alone at home.

To get people to safely enjoy a drink at home, we created the “Cheers Fan”.

Designed with a hand that holds a small drinking glass, you can clink your glasses together whenever the fan rotates.

According to government statistics, the place with the highest risk of coronavirus transmission is bars.

In Korea, only 25% of people wear masks in bars, and 2,227 people have been infected with COVID-19 in bars and clubs within the last 6 months.

Drinking and talking in bars is a serious cause of the spread of the coronavirus around the world.

So much so that Anthony Fauci, Chief Medical Advisor to the U.S. President, warned that “drinking inside bars is one of the riskiest things you can do right now”.

In Korea, where it is common to eat food when drinking, the market for quick frozen ‘anju’ meals grew, and more brands were competing with our brand, ‘Anjuya’. We wanted to stand out and leave a lasting impression by providing a fun experience. And that’s how we came to create the Cheers Fan – a drinking buddy that you can clink glasses with when drinking alone at home. Placed right inside people’s homes, the Cheers Fan also became a medium to advertise the ‘Anjuya’ brand.

According to government statistics, the place with the highest risk of coronavirus transmission is bars.

In Korea, only 25% of people wear masks in bars, and 2,227 people have been infected with COVID-19 in bars and clubs within the last 6 months.

We wondered how we could get people to drink in the safety of their homes.

Instead of hindering people from going out to drink, we wanted to make it more enjoyable to drink alone at home.

If more people stayed home to drink, we could reduce the spread of COVID-19, and also increase sales for our client’s Anjuya products - convenience food that are often had when drinking.

To get people to safely enjoy a drink at home, we designed the “Cheers Fan”.

Designed with a hand that holds a small drinking glass, you can clink your glasses together whenever the fan rotates.

The fan will keep you cool throughout the day, and when you feel like having a drink at home, it’ll become your drinking buddy.

The campaign garnered 46 million mentions on social media, and people were highly entertained by this fun way of drinking alone. The campaign film reached 12 million views within just one month, and with wide media coverage (87 times), the campaign’s earned media value was measured at over 1.2 million USD (1.5 billion KRW).

Brand likeability reached 72%, and purchase intent jumped by 69%.

Online sales of the client’s “Anjuya" products spiked by 42%, an unusual feat in the food brand business.

The “Cheers Fan” gave people that were tired from the prolonged pandemic something to smile about,

and consumers’ attitudes towards drinking alone at home instead of bars improved by 54.6%.

“It’s charming. It’s witty. Drink solo.” - Herald Business

“Goods that reflect the times” - The PR

‘“Cheers Fan, sold out in one day” -MBC NEWS

“Escape the heat and the loneliness at once” - HYPEBEAST