In Spring 2023 BK Germany was looking for an innovation for their snack category. At the same time AI was on the verge to disrupt almost every business sector, we know. But while everyone was just starting to play around with AI, we already used it to create new products.

In spring 2023 everybody was talking about AI, it was in the news in the tabloids, on linkedin – simply everywhere. But most of the time people just used it for funny visuals, while actual business applications were still very rare.

So instead of doing the work ourselves, we thought, why not give the task of developing a new snack to AI. Our course we could let the AI do all the work. That’s why we gave the community a say and decide which AI Creation they liked best.

We simply asked ChatGPT to create random combinations of all our products and looked for the best outcomes, a screen capture ChatGPTs answer became our first post. We then gave the best and somehow realistic results to Midjourney to visualize them, which we then showed the community. The community went wild and called for the Cheeseburger Nuggets, which we gave them.