Greece follows European Union regulations.

In 2011, OTE, the largest telecom in Greece launched “yourbusiness.gr”. A web tool that allows small and medium businesses to build their websites or online stores within minutes.

The problem was that most small businesses didn’t even know they needed a website.

The solution was simple: Show them that even the tiniest business at the at the very furthest reach of Greece needs to be online.

So, we traveled up North to find people and businesses that had never been exposed online.

And to create a mini documentary with their stories. Each business had a different story. And each story led to different reasons to build an online presence.

Viewers could watch the documentary at the dedicated website (yourbusiness.gr/anavasi/index.html#notrailer) and OTE's YouTube channel (http://www.youtube.com/playlist?list=PLnxyoMVDsfQY99kttV43gf9zjJ2rAfxu-).

The audience was drown through banner campaigns, social ads, promoted posts at OTE's Facebook page and TV news advertorials.

More than 500.000 people watched the mini series online.

And even more saw and heard about it on TV and radio.

But most importantly, the campaign managed to inspire thousands of small and medium business owners to understand the reasons to go online.

Until now 16.000 sites have been created.