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LOWE BULL JOHANNESBURG, Johannesburg / UNILEVER / 2007
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Overview
Credits
OtherCredits
Helga Loser/Marion Neill
ScriptInEnglish
This campaign is a new interpretation of “The Axe Effect”. It shows how guys are wasting time with silly activities when they should rather be getting a girlfriend with the help of Axe. In each execution we have placed a “Get a Girlfriend” sticker on a mock article in community newspapers. The articles featured a loser who has either become a highland dancing champion, attempted to break the world record for balancing a milk bottle on his head or been a runner-up at a Star Wars costume competition.
Translation
This campaign is a new interpretation of “The Axe Effect”. It shows how guys are wasting time with silly activities when they should rather be getting a girlfriend with the help of Axe. In each execution we have placed a “Get a Girlfriend” sticker on a mock article in community newspapers. The articles featured a loser who has either become a highland dancing champion, attempted to break the world record for balancing a milk bottle on his head or been a runner-up at a Star Wars costume competition.
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