Pompis is a dipper brand that wants to recognize the valuable job of mothers with their children. In this context the brand wanted to demonstrate that is an ally of them, not only for giving their kids the best but also rewarding them. For this we based on an insight well marked in Ecuador. When is about job and taking care of babies mothers do almost everything but fathers almost nothing. In a fun manner by means of the Pompis product we will enter in homes to communicate and change roles in the family.

Now in Ecuador still exists a culture of not equality. The women is just beginning in profesional live, the goverment of Ecuadorian has lounched diferent campaings of the woman rights, encouraging to find their true place at the same height as the man.

The acceptancy of mothers with the product is pretty high, so much that on sample testing in supermarkets where we already see the equality dipper 90% of woman approved completely the “Equality Dipper”. Regarding man there is a 70% of acceptancy. These without forgetting that who buys the product are the mothers.

In the supermarkets were this has been implemented there is already an increment on sales.

When is about job and taking care of babies mothers do almost everything but fathers almost nothing. The equality dipper comes into being to create balance on the roles of changing dippers to children. In a fun manner by means of the Pompis product we will enter in homes in new media to communicate and change roles in the family.

When is about job and taking care of babies mothers do almost everything but fathers almost nothing. The equality dipper comes into being to create balance on the roles of changing dippers to children. In a fun manner by means of the Pompis product we will enter in homes in new media to communicate and change roles in the family.