With increasing competition in the car care product category, Armor All needed to bring the shine back to their brand. They needed to reinforce the fact that they have a range of car care products that works amazingly to clean and shine your car. With a limited budget.

These are results gathered from Armor All’s brand tracker and e-commerce data:

Visits to online store: +59% (month on month)

Trial Rate: 318% above target.

Conversion Rate: 60% of car owners preferred Armor All.

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