Media > Use of Media

DISCOBOY & TURKEYGIRL ADVENTURES

RED PEPPER, Ekaterinburg / REPUBLIC / 2012

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Overview

Credits

Overview

Effectiveness

REPUBLIC club has become the most popular and prestigious club of Ekaterinburg.

We earned €55,000 of free media.

Turkeygirl & Discoboy became the heroes of club industry and turned into real urban myths.

Execution

Society column reports are concentrating the target audience of a new nightclub. Party people attentively look through photos hoping to find themselves.

To promote a new nightclub we changed the faces of well-known party people and trend-setters for the heads of the main heroes of advertising campaign: Turkeygirl & Discoboy. By this we finally provided the required WOM-effect and 100% reached the target audience.

Strategy

New club opening.The goal is to launch it an unusual way and make most popular club in Ekaterinburg.Target Audience: clubbers.

We decided to create odd heroes: Discoboy & Turkeygirl and make them popular. They had social networks account, personal online talk-show, hanging out another clubs and became a part of city legend. After that we used some creative media execution in magazines and social networks.

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