Health and Wellness > Consumer Products
J. WALTER THOMPSON ARGENTINA, Buenos Aires / SAVANT PHARM / 2017
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BriefExplanation
A man and a woman are in the middle of signing the papers for their divorce. Since she still loves him, she wants to get it done as soon as possible. But the pen doesn't work. She tries to make it work every way she can, but it won't. The moment is intolerable. Tagline says: "It's never good that pain lasts so long".
BriefWithProjectedOutcomes
There are no restrictions or regulations applying in Argentina that are relevant to this piece of advertisement
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