Just because Audi cars are premium, it doesn’t mean they have to be serious. This commercial showcases the latest Audi Technology and how it offers an ‘escape’ from the mad, bad, crazy world we all live in.

While most of the tech is highly functional, some of it, like the ambient lighting, champagne fridge and foot massager are purely there to indulge the driver and passenger.

The film is set in Bangkok, where an epic fight breaks out between two rival gangs. The protagonist escapes the clutches of a henchman (via a brick wall) and hides in the back seat of an Audi.

As the fight unfolds around the car, he’s captivated by the high-spec interior and kicks back to the sounds of Easy Like A Sunday Morning. Eventually, guilt gets the better of him and he rejoins the fight to help his friends.

This film showcases the latest Audi Technology and how it offers an ‘escape’ from the mad, bad, crazy world we all live in. To execute this, we had to find the craziest, noisiest environment so that the quiet, calm, cocoon of the car’s interior is a complete contrast.

So we turned to downtown Bangkok and martial arts for the craziness, and then Audi’s foot massager and Lionel Richie for the calm.