Gaming > Gaming

EXPANDING TERRITORY

NETEASE, Hangzhou / NETEASE / 2024

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Original Content

Overview

Credits

Overview

Why is this work relevant for Gaming Entertainment?

Open Frontier CG promo, is a large-scale gang battle drama, things in the open frontier to expand territory outward from a stronghold. Capture cities and towns, gangs strategise and experience intense and exciting real-time battles.

Background

The project was completed through collaboration between the development team and the video team of the Fantasy Westward Journey mobile game. The team members include game designers, animators, and scriptwriters, among others. They worked together to create an impressive visual presentation and an engaging story for this promotional video.

The creative inspiration for this video comes from the gameplay features and game world of the Fantasy Westward Journey mobile game. The video alternates between beautiful CG animations and real game footage, showcasing the new gameplay content of "Expanding Territory". In the game, players can form their own teams and embark on adventures with other players to conquer unknown territories.

The goal of this promotional video is to attract more players to join the "Expanding Territory" activity in the Fantasy Westward Journey mobile game.

Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.

China is the birthplace of the Fantasy Westward Journey mobile game series, which incorporates elements of traditional Chinese culture. In the promotional video, we strive to showcase the magnificence of Chinese culture, such as ancient Chinese mythological stories and traditional artistic effects.

The video also reflects a value system that reveres nature and seeks inner balance. We display beautiful natural landscapes in the video, such as mountains, ancient battlefields, and cities. These landscapes present the concept of harmonious coexistence between Chinese people and nature, which resonates with the faction wars and adventure elements in the game.

Describe the strategy & insight

In the promotional video, we showcase the unique world and characters of the game by combining exquisite CG animation with real game footage. We use high-quality visual effects and captivating storylines to allow viewers to experience the wonderful adventures and infinite possibilities offered by the game.

In terms of brand image formation, the creativity of the promotional video aims to highlight the characteristics of the Fantasy Westward Journey series as a classic game brand. We retain some classic elements such as character designs, special skills, and game scenes to ensure that viewers can establish a connection and resonance with them. At the same time, we also focus on innovation and fashion, attracting a new generation of players through unique storylines and visual presentations.

With such creative ideas and inspiration, the promotional video for the Fantasy Westward Journey mobile game "Expanding Territory" successfully shapes a unique and captivating brand image.

Describe the creative idea

The content and plot of the promotional video have sparked widespread discussion and excitement. Through carefully designed plots and gripping stories, the promotional video prompts viewers to discuss the fate of the characters, the development of the story, as well as hidden details and clues. These discussions not only increase viewers' expectations and interest in the game but also generate more topics and social interactions. In the game's exclusive app community, there are also discussion activities, providing players with more space for secondary creations.

Describe the craft & execution

The production process of this CG film involves technology from the fields of digital art, computer graphics, and animation production.

1. Planning and design: Determine the story plot, characters, and scenes to be presented in the film, and develop an overall creative plan.

2. 3D modeling: Use professional software to create three-dimensional models of characters, props, and scenes.

3. Texturing and materials: Add textures and materials to the 3D models to give them a more realistic appearance and texture.

4. Animation production: Use animation software to add movements and expressions to characters and scenes, making them lifelike.

Describe the results

This promotional video is released in a narrative form within the game and can be found on offline gaming events and social media platforms. With the concept of "zero distance" awareness, it aims to allow players to watch the promotional video and understand the features and attractions of the game.

During the gameplay, the video will showcase the narrative, immersing players in a beautiful visual world and enhancing the sense of immersion. Well-produced promotional videos can convey the core concepts, features, and innovations of the game, triggering positive reactions and word-of-mouth from potential players. Viewers can appreciate the game's visual aesthetics, sound atmosphere, and smooth gameplay, thereby better understanding the fun and challenges of the game.

In conclusion, the promotional video "Expanding Territory" for the mobile game "Fantasy Westward Journey" showcases the charm and features of the game to potential players.

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