P5 is specialised for advanced language learners, with the goal of improving learning effectiveness. With a 3.68-inch full screen, an integrated wide-angle scanning lens, and a super-large intelligent scanning window, it not only greatly enhances user experience through ten-line synchronous scanning and translation, but also addresses a pain point for users who used to be bothered by poor scanning and input efficiency when they read small font texts, such as papers and documents.

In contrast to other rigid 3C product advertising before, this ad for the new Youdao Dictionary Pen P5, filmed by NetEase Youdao, collaborating with China National Opera House’s talented cellist Man Shuai, is more innovative. Relating P5 and cello music, fusing technology and art, this ad compares melodic music with the smooth user experience of P5 supported by its black technology ‘Ten Lines, One Glance’, thus more effectively conveys to consumers the distinctiveness of this product.

Meanwhile, the ad film goes beyond traditional usage scenarios of studying at home and the public stereotype of learning hardware. Therefore, it is helpful to broaden target groups and to build a professional, elegant, and high-end image of the product as well as the brand.