The convention says greatness is reserved for superstars, for the ones who are participating in the big event in the chosen city. But greatness is a bit bigger than that. It's not just in one special place; it's not just on TV or in elite athletes. Greatness can also be found in London, Ohio and London, Norway and East London, South Africa and Little London, Jamaica and Small London, Nigeria and the London Hotel and London Road. Greatness can be found anywhere someone is trying to find it.

During the first 72-hrs of the Olympics, Nike’s POV on greatness surrounded consumers while they watched the games on NBC, searched for content on nbc.com and espn.com, or worked out with Nike+.

Find Your Greatness was the most-viewed campaign online throughout the Games.

Nike, a non-sponsor, out-performed official sponsor campaigns 200+%.

#1 viral ad in first 72hrs of the Games including the Opening Ceremony

Most engaged brand on Facebook during the Opening Ceremony

FYG received more mentions on Facebook than any sponsor's campaigns

Most mentioned campaign (#findgreatness) on Twitter

I#1 most talked about campaign in social media during the Games

Over 2x more mentions than the #2 campaign

The brand affinity gap between Nike and Adidas widened.

The Nike+ community grew 55% (30% above the objective). Nike+ Fuel earned +21%. Nike+ workout activities +18%. Nike+ miles ran +22%.

The campaign helped drive 23% in incremental sales.

We introduced our POV to Nike’s Facebook communities via a written manifesto. Then, during the Opening Ceremony, we launched the POV to over 200 million viewers across America via a :60 anthem spot, and followed up with eighteen :15 greatness stories on YouTube, as well as FYG billboard in Times Square.

Nike’s communities on Facebook, YouTube and Twitter invited the world to Find Your Greatness. Youtube Masthead takeover, First Watch and Mobile roadblocks introduced FYG, while Twitter fueled conversation around the #findgreatness call to action. Nike used its Facebook pages to invite fans to Find Your Greatness and share it with friends.

Using Nike+, we encouraged people to get moving and set goals and log activity on their journey to greatness. This culminated in “the most active day in history” on August 12, when Nike challenged the world to hit the pavement burning more NikeFuel than ever before.