Media > Use of Media
GRUPO GALLEGOS, Huntington Beach / ALZHEIMER'S ASSOCIATION / 2012
Awards:
Overview
Credits
Effectiveness
Increased visit to the Alzheimer's website by 400% during November, the national awareness month.
Execution
We created a new medium taking advantage of the email that you receive when you forget your password helping people understand how frustrating it is to forget.
Strategy
Generate awareness and educate about the Alzheimer's disease. If forgetting small things complicates people's life, it's hard to imagine how it is to live with the Alzheimer's disease.
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