Media > Use of Media

FORGOT YOUR PASSWORD?

GRUPO GALLEGOS, Huntington Beach / ALZHEIMER'S ASSOCIATION / 2012

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

Effectiveness

Increased visit to the Alzheimer's website by 400% during November, the national awareness month.

Execution

We created a new medium taking advantage of the email that you receive when you forget your password helping people understand how frustrating it is to forget.

Strategy

Generate awareness and educate about the Alzheimer's disease. If forgetting small things complicates people's life, it's hard to imagine how it is to live with the Alzheimer's disease.

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