Film > Online Film: Sectors

HUAWEI MATE 20 – TAKING THE MOON

ISOBAR CHINA, Shanghai / HUAWEI / 2019

CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

HUAWEI Mate 20 launched its’ new flagship smartphone, highlighting its Leica Triple Camera with ultra-wide angle 40MP lens.

To showcase the element of intelligent photography, specifically taking extreme wide-angle shots, we tell the story of astronaut Matt. He takes several risky actions to achieve his perfect wide-angle shot of the moon, but fails every time with hilarious consequences such as the hatch getting locked behind him and his safety tether getting unclipped, until he uses the HUAWEI Mate 20. The ad ends with alluding to the iconic moment of mankind’s first step on the moon as an Easter egg.

More Entries from Consumer Durables in Film

24 items

Grand Prix Cannes Lions
RIGOR

Media / Entertainment

RIGOR

THE NEW YORK TIMES, DROGA5

(opens in a new tab)

More Entries from ISOBAR CHINA

24 items

Gold Cannes Lions
KFC CHRISTMAS POCKET STORE

Social Business & Commerce

KFC CHRISTMAS POCKET STORE

YUM!, ISOBAR CHINA

(opens in a new tab)