A court that trains you, chats with you, every step of the way. Nike took over iconic street courts in Manila and used player data and design to transform the courts to act as your coach. Each Hyper Court provides access to training programmes tailored after the biggest players in the game.

Illustrated by NYT best-selling artist, Arturo Torres, each of the five Hyper Courts features a superhero version of a basketball star. Each element of the artwork is designed and positioned using actual player data—clovers reveal where Kyrie makes 90% of his jump shots. Explosions mark the 5 spots where KD isolates. Lightning bolts show where LeBron leapt for his iconic block. It’s art that trains you to be better at your game.

The court is now your coach.

Visitors to the Courts can unlock exclusive basketball training drills served directly to their phones. Hyper-personalized, these drills are based on the playing styles of the three biggest players in basketball - LeBron James, Kevin Durant, and Kyrie Irving. They all stream in Full-HD and are 100% data-free. This invaluable training raises the game on the street.

To overcome connectivity issues and deliver a fast, reliable video experience at the basketball courts, we developed a unique media caching technology. A small, remotely-managed computer server located at each installation stores the video assets for the training drills. Visitors seamlessly stream Youtube videos from the on-site caching server data-free, a world first. Since a local network connection is used, it is fast and isolated from Internet congestion. Remote management software allows for over-the-air cache refreshes of new or updated media assets and the reporting of analytics.

On our first 5 Hyper Courts and counting, we’ve had 37,000 ballers train, with 20% of them coming back weekly. With over 40% of our users being female, we are serving a gap in the market as girls traditionally don’t get access to basketball training in The Phillippines and are a growing audience of the game. With more Hyper Courts planned across Philippines, Nike doesn’t just want to create the future of training, but train the future.

This is a personalized, direct-to-consumer brand experience to develop a deep training program for neighbourhood ballers. It delivers data and training modules used by the NBA and Nike basketball athletes, creating an ongoing, individual conversation with each person who engages with it. The on-premise experience (the basketball court itself) - the Hyper Court - is the first ever on-court digital platform that delivers content data-free, including training drills from experienced coaches tailored to different types of players, elevated member activities and the best of Nike global basketball content. These first-of-their-kind courts have seen high user engagement and user return rates.

Target audience were the young and fresh street ballers of Manila, under the age of 35. These are people who want to improve their skills but do not have access to proper training programs and environmental conditions.

We first created a beta version to better understand user behaviour and what content they will be interested in. Then we did QA testing to understand how to optimise the system.

Our approach was location targeting. On weekdays, we focused our efforts in and around the courts. On weekends and holidays, we expanded our circumference to test how willing people would be to travel further to the nearest Hyper Court.

In the Philippines, basketball is nothing short of religion. Kids play ball round the clock, yet access to proper training is reserved for the elite. For decades, players have dreamt of raising their game and making it to the NBA. Despite the relentless pursuit, not a single Filipino has actually made it and the Philippines currently ranks 31st in the world.

Connectivity is another issue in the Philippines. Even if the youth want to learn skills online they cannot as data is unreliable and expensive.

Nike’s ambition was to create a training platform for the youth to get better at the sport that they love, bridging the gap between will and skill.