Like the Greek warriors and their Trojan horse, Volkswagen Group France has sent vehicles to its competitors all over France with job offers hidden inside, on parts regularly subject to maintenance and on which, Mechanics could find them by making the right diagnosis. First, we created breakdowns on vehicles of the group on which we hidden messages leading to job offers. Then, we sent all our vehicles to our competitors (car centers and independent garages). Finally, to launch the campaign, we informed communities of mechanics on social media that we were releasing vehicles with job offers hidden.