We not only reached WIRED audiences, but gained 72 Million additional impressions via media coverage of the unit, and 1 Million YouTube views in under a week. We achieved high brand awareness and drove purchase intent.

To promote a phone designed around customization, we created the first “customizable” print ad in WIRED magazines distributed in New York and Chicago. The page allowed viewers to select different colors that would change the phone in the display in real time to match their preference – a perfect reflection of a phone uniquely suited to your vision.

Partnering with WIRED, we melded technology and customization to create the first interactive print ad. This innovative creation achieved enormous exposure through media coverage, further extending reach, impressions and the brand awareness.

Motorola’s Moto X was designed as the first truly customizable phone, allowing buyers to create custom designs from over 2,000 color combinations. Their target audience comprised cultural omnivores who desire to be perceived as interesting and cultured, as expressed through their passions, style choices and knowledge base. We were tasked with driving Consideration, Purchase Intent and Brand Awareness, and therefore needed to create media that embodied and extended this spirit of progressive personal choices, cementing the Moto X as a phone that helps savvy consumers stand out and express themselves.