Guide Play is a revolutionary audio solution that helps the visually impaired play the most popular games in the world: first person shooter games. With more than 100 different sounds crafted for each action in the game, the software translates the element and structures of the game into audio cues, allowing the visually impaired to play games like never before.

JBL is a pioneer in providing quality audio solutions, however when it comes to audio for gaming, the brand is fairly new to the market.

Our QUANTUM series (gaming headphones) is not widely known even though it offers revolutionary spatial audio and head tracking technology.

We were far behind our competitors when it came to being recognised for our superior audio tech among gamers. The challenge that was given to us was simple: make gamers take QUANTUM headphones seriously by building a strong emotional association to gaming while proving its functional superiority. The objective was to showcase QUANTUM's incredible technology and position the brand as an enabler of amazing experiences for all.

We launched Guide Play for over 1,000 gamers in selected countries. They were not only just able to play but also thrive within the game. Their feedback was used to perfect the software further. Guide Play is set to be freely available for everyone from March 2024 promoting widespread adoption and open-source integration with the vision of encouraging widespread adoption among companies and developers, facilitating innovation and accessibility enhancements within the gaming community. By embracing an open-source model, we unlock unparalleled scalability for the project. Originally designed to underscore the significance of audio in gaming and the necessity of quality products for an enjoyable experience, Guide Play transcends the confines of the headset debate; it harbours the potential to revolutionise the entire gaming landscape. Testimonials from numerous visually impaired gamers reaffirm the software's success and transformative impact.

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JBL's brand purpose has always been about bringing quality audio tech to all. JBL's 70 year history is riddled with efforts of always making quality audio accessible - whether being the audio partner for Woodstock '69 or having a product portfolio that intentionally extends up from being affordable to all. Reiterated by the internal brand mantra of being the "People's audio", as we enter the gaming world, we aim to have the same impact we've had in our history: yet again delivering unparalleled sound quality and cutting-edge audio technology for all.