Radio and Audio > Culture & Context
BLKJ HAVAS, Singapore / MEDIACORP / 2022
Overview
Credits
Write a short summary of what happens in the radio or audio work.
This contains a selection of Buskermercials – a new format of advertising that gives street buskers a new stage.
Each of these 30-60-second musical commercials were written, performed, and engineered by Singaporean buskers, for world-famous brands like Pizza Hut, Amazon, KFC, Singtel 5G, and more.
The shortlisted tracks are of different genres, but all conclude with similar audio mnemonics to introduce the talented artists behind them: “This Mediacorp Buskermercial starred local busker,
Translation. Provide a full English translation of any audio.
‘Twist, Dip, Pop!’ by Daniel Sid x Pizza Hut
Twist
Dip
Pop
Twist, dip, pop
Chicken Pop Cheesy Bites with Chachos Chips
Twist it off, dip it in the sauce, pop it in your mouth
Pizza Hut Christmas Cheesy Bites!
This Mediacorp Buskermercial starred local busker, Daniel Sid!
‘Crazy Real Asians’ by Two Cheers & A Toast x Amazon (Mandarin)
A brand new year, exciting days?
But our home is in disarray
We’re not crazy rich but we’ve got a way
Amazon can deliver and save the day?
Celebrate, shop Amazon
Ngoh Hiang, Mahjong sets, the list goes on
Celebrate with Amazon
?Spend less, stress less, smile more!
This Mediacorp Buskermercial starred local buskers, Two Cheers & A Toast!
‘Unboring Mornings’ by Ralph Alvern x KFC
Aren't you tired of the same ol’ breakfast?
Got solutions for that
Ain't got nothing better than Twisters, Risers or the pancake platters, that's facts
Deliciously made with KFC’s Original Recipe Chicken Fillet
Make every morning unboring with KFC Breakfast
Gotta make every morning unboring with KFC Breakfast
Make every morning unboring with KFC Breakfast
Unboring mornings
Go grab yours now!
This Mediacorp Buskermercial starred local busker, Ralph Alvern!
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Mediacorp owns Singapore’s top radio network – with a suite of 12 stations that reach 88% of the country’s adult listeners.
The national broadcaster strives to go beyond the mainstream music, news, and views that the world is listening to. They shine a spotlight on Singaporean creativity – through content that champions local faces/voices.
So when 350+ local buskers were banned from the streets for over a year thanks to the pandemic, Mediacorp stepped in.
Introducing Buskermercials: a new format of advertising that gives buskers a new stage. An idea that blends the brand’s purpose of supporting local artists with its business objective of selling commercial spots.
This platform connects talented buskers with world-famous brands, who tend to seek ads with higher media exposure and lower production cost. The unemployed musicians earn 100% of the production fees. While the brands enjoy affordable placements for these memorable songs across Mediacorp’s stations.
More Entries from Local Brand in Radio and Audio
24 items
More Entries from BLKJ HAVAS
24 items