Spotify Advertising enables marketers to target their audience in uniquely personal ways. To prove that ability and demonstrate its creative potential, we targeted our audience– CMOs– through customized, data-inspired songs.

We created “A Song for Every CMO” to speak directly to 14 CMOs at brands strategically relevant to Spotify Advertising. We began by identifying their favorite genres, via Spotify data and through direct research. Then we crafted lyrics celebrating their successes. Using Spotify Studios in NYC as our homebase, we worked with Spotify artists to record our original tributes tailored to the tastes of an audience of one: the song’s subject.

Each song was treated like a new single and released as part of a Spotify playlist, where it could be shared with our target CMOs and the industry as a whole, so anyone could listen to our tributes as well as request their own.

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