Radio and Audio > Excellence in Radio & Audio

I WILL ALWAYS BE ME

VMLY&R, New York / DELL TECHNOLOGIES & INTEL / 2022

Awards:

Gold Cannes Lions
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MP3 Original Language
Supporting Images
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

People with motor neurone disease (MND) lose their ability to speak as they battle this terminal and rapidly progressing illness. Voice banking technology allows them to create a digital copy of their voice, so even when they can no longer speak, they can use a computer to talk and sound like themselves.

"I Will Always Be Me" is a story that people with MND can read aloud to bank their voice. Other voice banking platforms ask patients to read random sentences and phrases. We created a story that people can read to their loved ones to share what they are going through. And while they read it, the system seamlessly banks their voice. The story contains all the syllables need to accurately recreate a voice, but it also draws out the emotion of the reader — resulting in a more true-to-life digital voice.

Translation. Provide a full English translation of any audio.

WE HEAR A GENERIC DIGITAL VOICE.

VO: Motor neurone disease is a terminal illness.

But before it takes your life, it takes your voice.

Voice banking technology can help people keep their voice.

But only 12% have gone through with it.

And many end up sounding like this.

WE HEAR A DIGITAL VOICE BANKED BY READING, "I WILL ALWAYS BE ME".

VO: That's why we created the book "I Will Always Be Me."

A new way to do voice banking and generate a personal digital voice

like the one you're hearing now.

Instead of reading meaningless sentences and going through a lengthy

process, people with MND can read the book to bank their voice in less than 30 minutes.

The story contains all the sounds and syllables necessary to generate a more nuanced digital voice. At the same time, it allows people with MND to express to their loved ones what they are going through. "I Will Always Be Me" is changing voice banking forever.

If you want to bank your voice today, please visit iwillalwaysbemee.com.

Cultural / Context information for the jury

Motor neurone disease (MND), also known as ALS or Lou Gehrig's Disease, is a terminal illness. Life expectancy after diagnosis is between two and five years. There's no cure, and treatments to improve the lives of those diagnosed are still limited. MND is a cruel disease because before it takes your life, it takes your voice, robbing people of priceless moments with their loved ones. Voice banking can help those with MND create a digital copy of their voice so they can continue sounding like themselves after losing the ability to speak. But only 12% have used this technology. Most put it off because they find the process difficult and impersonal. That's why we created a new way to voice bank in the form of a unique story that people with MND and their loved ones can relate to, a story they can read aloud to bank their voice.

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