Radio and Audio > Radio & Audio: Sectors

LOS SANTOS +3°C

VMLY&R, São Paulo / GREENPEACE / 2022

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
MP3 Original Language
Supporting Content
Supporting Images

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

Los Santos +3°C is a complete experience that turned a server of GTA Online into the most immersive climate change simulator ever.

Hacking the radio system game, we created the customized radio station “Los Santos +3°C FM”.

The radio works exactly like a real-world radio, with full-scale content like breaking news, aerial reports, journalists' opinions, fictional ads, and much more.

Every single message there was created in partnership with Greenpeace's scientific team. They provide all data-base and real predictions for a 3°C warming that was transformed into radio content.

An unexpected crossover of information and entertainment.

This content placement on native radio turned the gameplay into full-time learning about climate change effects.

The radio worked on all kinds of vehicles: from electric cars to submarines. Wherever players go, the radio will be there.

Translation. Provide a full English translation of any audio.

GREENPEACE

LOS SANTOS +3C°

RADIO SCRIPT

Radio opening spot:

? Plus Three Degrees Celsius FM ?

Radio Host:

You're listening to Los Santos Plus Three Degrees Celsius FM. The number one radio in Los Santos. Everyday, bringing the latest news for you. And we started the day with a lot of tension, let's talk to our aerial reporter Elias, straight from the Eagle Three Helicopter.

Helicopter sound effect.

Helicopter Journalist:

That's right! We're flying over Los Santos Pier, where a fight for drinking water ended in two deaths. The number of injured has not yet been revealed.

Radio Host:

It's a tragedy. We reaffirm our call: avoid the Pier and locations around, the situation is complicated over there. And let’s listen to more news…

Radio Breaking News Spot:

? Plus Three Degrees Celsius ? Breaking news.

Breaking News Journalist:

Warning: Due to high temperatures, the surroundings of Morningwood present a high risk of fire.

Breaking News Journalist:

According to the last research, searches for treatment for respiratory diseases have increased by forty percent in the last year.

Breaking News Journalist:

Now, Climate News! Urgent alert from the City of Los Santos: heavy rain is approaching the coast this weekend! Avoid coastal areas and flooded regions!

Another Journalist:

Culture News. Inaugurates this week in Los Santos the memorial in honor of artists victims of respiratory diseases.

Breaking News Closing Spot

You listened to ? Plus Three Degrees Celsius Breaking News ?

Radio Host:

Let's listen to some good music…

Enter a mix of radio songs.

Peaceful voice over (fake advertising spot):

Climate refugee? Don't worry, you're not alone.

Meet the Emergency Shelter, the largest shelter in Los Santos, can help you!

Access emergencyshelter.org . You can count on us.

Saleswoman announcer (fake advertising spot):

As you know, the quality of the air is no longer what it used to be.

So, to breathe better, get your anti-smog mask now.

With purifying filters and anatomical design.

Available at major stores in Los Santos.

Radio Host:

Let's back on track with Los Santos' number one radio station for more breaking news…

Radio Breaking News Spot:

? Plus Three Degrees Celsius ? Breaking news.

Breaking News Journalist:

Due to the recent permanent flooding of the sambadrome in Rio de Janeiro, the traditional carnival parade will happen online.

Breaking News Journalist:

Air pollution hits a record six point six million deaths a year, according to CTTB data.

Breaking News Journalist:

The number of homeless people in Los Santos has grown by fifteen percent in the last year. Above what had been expected.

Breaking News Journalist:

The water crisis continues to have consequences for residents! Along with the low water level, the population sees an increase in the electric energy bill, which has already been increasing in recent years.

Nostalgic voice over (fake advertising spot):

Do you miss the old green nature?

Come to see the rare Joshua Tree up close at the Museum of Life.

It's just a two-hour boat ride from downtown Los Santos.

Cozy voice over (fake advertising spot):

Fear of a new flood?

Anxiety about the bills at the end of the month?

Tension to get a job in the crisis?

We are here to help you.

Dial 2 - 0 - 7 - 0 and talk to an expert.

Association of Volunteer Psychologists of Los Santos.

Always ready to help you.

Radio Host:

Let's enjoy some music!

Enter a mix of radio songs.

Radio Breaking News Spot:

? Plus three degrees celsius breaking news ?

Breaking News Journalist:

In order to stop the emission of carbon dioxide again, gasoline will receive an increase in rates. That's an even higher impact on consumers.

Breaking News Journalist:

Economic growth is declining and inflation has increased twenty percent.

Breaking news journalist:

Due to the increase in pollution and temperature, fresh water has become a valuable item on the consumer's table. The question that remains: have we reached rock bottom?

Radio Host:

Check out the message from our advertisers.

Emphatic voice over (fake advertising spot):

If you forget the past , you condemn your future.

That's why the Submarine Tour invites you to remember what Los Santos was like.

On a historical tour, we'll visit the ruins of Vespucci Beach, Del Perro, Puerta Del Sol and several submerged places. Book your tour now.

Submarine Tour. Downstream tourism.

Excited voice over (fake advertising spot):

"Amazon Rainforest: from rainforest to tropical Savannah".

The new International Geographic documentary is available now on streaming.

The revealing story about how mistakes and decisions from the past caused an entire crash on a natural biome.

Prepare your heart.

Enter a mix of radio songs.

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