Radio and Audio > Radio & Audio: Sectors
DAVID, Madrid / BURGER KING / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the radio or audio work.
The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?!
In these radio spots, a voice over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing. Each spot tackles a specific topic like parenting, the environment, or phones. At the end of his monologue, the narrator concludes by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.
Translation. Provide a full English translation of any audio.
Can parenting possibly get even more confusing? Yes, yes it can.
Like Gary, whose daughter likes to dress up like a princess.
Is he doing something wrong as a parent? He’s… confused.
Kyle… called his wife “mom”. I mean, she is. A mom. Not his mom. But a mom.
He’s not wrong, but it sounds… so wrong. Why? He’s Confused.
Stella’s neighbor just got a dog called “Max”. Which is also the name of her 8-year-old son.
Did they give their dog a human name? Or did she give her son a dog name? She’s… confused.
Jayden… She wanted to help her daughter with grammar… but is “they” plural or singular now? Should she even be asking this question? She’s confused.
These are even more confusing times and obviously the perfect time for Burger King’s chicken nuggets… that got no chicken. But taste like chicken. Plant-based chicken nuggets?
(sigh) What?
More Entries from Retail in Radio and Audio
24 items
More Entries from DAVID
24 items