Everyday is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them, by creating Royalty Free Bot. The brand owns the rights of more than 15000 songs from artists waiting to be famous. It released the copyrights of its entire music library, and created a bot to be hosted on a Discord server. The bot plays the content 24/7 and it’s available to anyone to embed it on live streamings, without the fear of being banned. That way, it expose new artists’ music to a whole new public of followers. Music supporting streaming, streaming supporting music.

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